At Sazo, we want you to ‘Know no rules.’ With the brand, we aim to create a world full of experiments, enhanced with anecdotes from the unusual, eccentric, fun-filled perceptions of our founder and creator— Saoni Daini.

As one goes further into exploring the world of Sazo, they’d realize that the brand is nothing but bold whilst being bizarre, yet fun, and evokes a feeling similar to ‘tilting your head!’ Every bit of this being retail-friendly at the same time.

With each new product representing a unique story that goes behind the making of it, we urge people to explore more and step outside of their comfort zones.